Easyway

Your Adventure, Seamlessly Guided

Overview

The app enhances the user’s outdoor journey by combining intuitive navigation, real-time AR visuals, and integrated event booking.

User Pain Points & Solutions

The storyboard illustrates a typical user journey — starting with adventure planning and ending in post-trip sharing. It reflects how the app supports real user needs throughout the experience.

Storyboard

The old journey was scattered across platforms and led to confusion.
Now, everything happens within one app — smooth, guided, and stress-free.

Userflow

These wireframes helped shape the user journey, from onboarding to exploration.The focus was on layout clarity and task prioritization before visuals.

Low-fidelity wireframes

The final UI screens brought the concept to life with clear visuals and thoughtful interactions. From real-time AR navigation and safety alerts to seamless booking and profile tracking, every screen was crafted to enhance trust and usability for adventure seekers.

Hi-Fidelity Wireframes

User feedback highlighted both strengths and friction points. While navigation and event flows were appreciated, elements like pop-ups and unclear weather responses were flagged for improvement.

User Testing Highlights

“ Easy navigation and liked Event processes “

“ Wants to use this App in real“

Feedback

“ Popup annoys “

“ Weather did not cooperate during camp “

“ Like to look into reviews for tips “

Split “Reviews” into experiences and tips for better clarity.

Added real-time stats and animated weather for easier planning.

Moved safety pop-ups into the menu to reduce interruptions.

Improvements