AR-Guided Adventure Experience

EasyWay

Your Adventure, Seamlessly Guided

ROLE

UX Designer

EXPERTISE

UX/UI Design

Timeline

5 weeks

Process

This category details the step-by-step approach taken during the project, including research, planning, user flows design, development, testing, and optimization phases.

Research & Planning

Adventure travel constitutes a significant portion of the global travel industry. As of recent estimates, adventure tourism makes up approximately 20-25% of the overall travel market. This segment's prominence is growing, driven by increasing interest in unique and immersive travel experiences.

Lo-fi Wireframes

Used Balsamiq to visually map out ideas, creating low-fidelity wireframes to get a clear understanding of how the final product will take shape.

Design & Prototyping

Utilized color theory and typography principles to create visually appealing high-fidelity wireframes, which were then developed into an interactive prototype to showcase the app's functionality.

Testing & Optimization

Test prototypes with real users to assess usability, making data-driven decisions based on feedback, Refine app performance and personalization using analytics and feedback to enhance user experience.

Low fedility

High fedility

Prototype

User Testing and Feedback

Negative User Feedback and suggestions

“ Pop Up Annoys “

“ Weather did not cooperate during Camp “

“ Like to Look Into Reviews for Tips “

Positive User Feedback

“ Easy navigation and liked Event processes “

“ Wants to use this App in real“

Improvments

Split the review section into "Experiences" and "Tips" for clearer, targeted information.
Introduced real-time stats and intuitive weather animations for enhanced planning.
Refined safety notifications by removing intrusive pop-ups and relocating them as

optional features under the safety menu, minimizing disruptions.